Turning complex UX concepts into concrete, accessible, and actionable training content.
Context
Infopresse, Québec's reference for professional training in communications, marketing, digital, AI, and leadership, wanted to expand its content offering and support skill development for professionals with varied backgrounds.
How do you effectively transfer UX and product knowledge to teams and professionals coming from different realities, expertise levels, and organizational contexts?
Methodology
- Structuring pedagogical content
- Facilitating workshops and training sessions
- Research, synthesis, and knowledge transfer
- Creating visual materials and concrete examples
- Adapting content to participants' skill levels
Deliverables
- Training plans and learning paths
- Presentations and course materials
- UX tools, frameworks, and references
- Visual examples and case studies
Results
- Pedagogical and strategic support for professionals from junior to senior levels
- Improved understanding of UX and product practices
- Creation of reusable content for future cohorts
Main challenges encountered:
- Building content in sometimes loosely defined contexts
- Simplifying complex concepts without over-simplifying them
Visuals
Approche
Des compétences multiples en synergie
L'intersection de ces trois disciplines — visualisation, rédaction et scénarisation — permet de concevoir des expériences qui rendent l'information complexe accessible et actionnable.