Understanding user behaviours to optimize engagement and conversion on a connected fitness platform.
Context
EGYM, a global leader in connected fitness technology, develops an ecosystem combining smart equipment, training data, and personalized digital experiences to support users in their fitness journey.
How can we improve user engagement and optimize conversion journeys within the digital platform?
Methodology
- UX audit and content inventory
- Journey analysis and friction point mapping
- Editorial structure and visual hierarchy assessment
- Marketing research and analysis
- Conversion funnel optimization proposals
- UI component and interaction pattern design
Deliverables
- Content mapping and inventory
- Visual and functional platform audit
- Conversion scenarios and journeys
- Wireframes and UX recommendations
- UI components and design system elements
Results
- Identification of key engagement barriers
- Clarification of user journeys and content structure
- Strategic recommendations to improve conversion and retention
- Creation of a consistent UI foundation for future product evolution
Main challenges encountered:
- Reconciling marketing goals, product constraints, and user needs
- Structuring a large volume of heterogeneous content
Visuals
Approche
Des compétences multiples en synergie
L'intersection de ces trois disciplines — visualisation, rédaction et scénarisation — permet de concevoir des expériences qui rendent l'information complexe accessible et actionnable.