Turning a passion project into an accessible and engaging digital science communication product.
Context
As part of an entrepreneurial venture, building the CAPSCIENCE brand gave me the opportunity to approach Génome Québec and propose a pilot project in interactive science outreach.
How do you turn science communication content into an engaging, accessible, scalable, and easily consumable micro-experience?
Methodology
- Commercial approach and product outreach
- Individual interviews and target segment validation
- Pitch meetings and science communication
- Content research and ideation
- Brand and visual language development
Deliverables
- Interactive science communication capsules
- Business plan
- Product development
- Brand development
- Pitches and sales proposals
Results
- End-to-end pilot product sold — from concept to commercialization
- Identification of a niche audience with monetizable perceived value
- Transformation of an abstract idea into a concrete, reusable, and scalable product
Main challenges encountered:
- Identifying a niche need and creating demand
- Developing an outreach and positioning strategy
Visuals
Approche
Des compétences multiples en synergie
L'intersection de ces trois disciplines — visualisation, rédaction et scénarisation — permet de concevoir des expériences qui rendent l'information complexe accessible et actionnable.