Expanding the audience of a print magazine by adding an interactive dimension to the medium.
Context
URBANIA was a fast-growing magazine with ambitions to offer innovative web experiences while remaining accessible to a wide audience.
Creating rich multimedia content with video and delivering an immersive, unprecedented interactive experience.
Methodology
- Visual research and study of existing work
- Creative monitoring and constant exploration of digital trends
- Close collaboration with the reporting teams
- Creation of documentary portraits and vox pop field work
Deliverables
- Interactive web experiences (hybrid Flash/HTML)
- Field reportages and photo and video content
- Audio recording and photographic reportages
- Writing interviews and synopses
Results
- Recipient of several awards
- Audience growth of over 200%
- Production of scalable and reusable content
Main challenges encountered:
- Working within tight time and budget constraints in an innovative, high-pressure context
- Making compromises and rapidly developing new skills in a self-taught environment
Visuals
Approche
Des compétences multiples en synergie
L'intersection de ces trois disciplines — visualisation, rédaction et scénarisation — permet de concevoir des expériences qui rendent l'information complexe accessible et actionnable.